Dunkin’
Video + Social + Brand Storytelling
Dunkin’ was looking to tell the story of its rich legacy to international markets. Working closely with the client and creative team, I wrote a manifesto, video script and social media asset copy.
As the world reckoned with COVID-19 lockdowns in early 2020, Dunkin’ and Baskin Robbins needed to get the word out about their “double delivery” program and encourage “Brighter Moments.” I co-concepted and wrote copy two for social videos centered around the spirit of togetherness the brands were fostering among customers and their loved ones. Nominated for a Vimeo Festival & Award in the “Made for Social: Large Business” category.
Credits
Director: Dan Dunn
CD: Matt Doyle
ACD: Don Raymond
Copywriter: Abbey Tiderman
Editor: Josh Drake
Producer: Sylvain Lucarelli
PA: Mariah Swanson
Account Manager: Mikaela Mandeville
Agency: GYK Antler