AirDoctor

Brand Platform Development + Brand Guidelines + Website Copy

With a suite of science-backed wellness innovations, the founders of Ideal Living looked to our team to modernize and bring structure and cohesion to their house of brands. As part of that work, we created a new “On Call” brand platform positioning AirDoctor as a compassionate expert you can trust. I crafted this copy platform to ensure that at every brand touchpoint, audiences feel protection, lightness and calm.