I’m Abbey.

Born and raised in Massachusetts, I started my career at one of the first influencer marketing agencies in Boston. With a rapid promotion from intern to account manager, I embraced the challenge, independently running campaigns for major CPG brands targeting parent markets. I developed and trained colleagues to execute a 22-market campaign for Disney on Ice and other live shows across the US, helping the agency land its largest contract and win its first advertising awards. Since then I have continued to hone my expertise and make an impact as a senior copywriter at two US-based ad agencies and a global tech consulting and experience transformation company.

Bringing curiosity, empathy and a data-driven approach, I specialize in brand storytelling, relationship building and strategic content development. I believe authenticity drives growth and loyalty. Yes, tap AI and technology to create efficient, hyper-targeted content at scale. But make it human. I apply meticulous research to understand each audience, then craft messaging that breaks through on a personal level. That’s how to make a positive impact and achieve successful outcomes.

Let’s collaborate.