New Hampshire Travel & Tourism

Paid & Organic Social Media Content + Website Content + SMS Marketing + Email + Creative Campaigns

I contributed to record-breaking tourism growth in the State of New Hampshire year over year by inspiring target audiences with informational short form articles about everything from New Hampshire’s 48 4000-footer hikes and kid-friendly hikes to leaf-peeping drives and Must-Ski Trails. For nearly five years, I contributed content, campaign concepts and copy across a variety of social media and marketing channels, resulting in a dramatic rise in website traffic and tourism revenue to the state.

In the summer of 2017, I co-concepted an interactive homepage “trip generator,” and created a series of itineraries visitors were served based on their trip preferences. Following its launch, VisitNH.gov was recognized by Skift as one of the World’s Top 25 Tourism Board Websites.