New Hampshire Travel & Tourism

Paid & Organic Social Media Content + Website Content + SMS Marketing + Email + Creative Campaigns

Helped drive traffic to VisitNH.gov and increase tourism revenue year over year by inspiring our target audiences with informational short form articles about everything from New Hampshire’s 48 4000-footer hikes, and kid-friendly hikes to leaf-peeping drives and Must-Ski Trails. For nearly five years, I contributed content, campaign concepts and copy across a variety of marketing channels, contributing to a dramatic rise in visitors to the state.

In the summer of 2017, I co-concepted an interactive homepage “trip generator,” and created a series of itineraries visitors were served based on their trip preferences. Following its launch, VisitNH.gov was recognized by Skift as one of the World’s Top 25 Tourism Board Websites.